We live in a visual era. A photo will sell almost anything, but it can't tell you if the frame will start to feel tight after three hours. We start where others leave off: with proportion and comfort. For us, color is last.

Stage 1: The foundation is the face, not the catalog

We begin with a solid and facial analysis. The form must be clean, legible, and have a stable topline. At this level, we check:

• the position of the eye in the glass field – for vision and aesthetics,
• width of the front – so as not to widen the face,
• eyebrow line – so that it naturally “sits” at the front.

If there is harmony on paper – only then do we go into the material.

Stage 2: Comfort You Can't See on Instagram

These are decisions you can't photograph, but you feel after an hour:

• front inclination angle – adjusted to the face profile,
• the length and width of the temple – so that it does not fall or press,
• a place for the optician to work – so he can adjust the frame to your needs.

Effect: one pair for the whole day – computer, car, evening.

Stage 3: Craft and Character

Once proportion and comfort are assured, we add craftsmanship:

• noble acetate with depth,
• full metal core in the temples,
• precise, 7-arm hinges.

Only at the end – color. It's meant to accentuate the design, not save it.